Roots Report

Good afternoon everyone! We are almost over the hump, but to help you the rest of the way we have a few articles of interest. Yesterday we discussed online reputation management and it's importance. Today we are reiterating that subject with a new poll that says 80% of businesses consider reputational risk a top concern. Next, you probably have a staff that helps write your press releases, emails and content, but they may not be the most skilled writers. We have a great reference guide to writing better press releases that you may want to pass around. Finally, NBC News' 'Meet the Press' is using Facebook to gather questions for senate debates.  

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One of the most under-appreciated yet valuable skills to have as a political professional is simply the ability to write.

Too often we'll see press releases or other content come across with little attention to the actual writing. And while the realities of political deadlines mean the perfect is hardly ever the enemy of the good, there are some easy ways to improve the content you create. And, in keeping with the theme of this blog, better content will directly impact your ability to a) communicate message, b) turnout voters, and c) raise money. 

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