Roots Report

Today we want to point you to an excellent piece by former senior White House advisor Karl Rove that appeared in the Wall Street Journal. Rove uses his WSJ column to make the case emphatically that campaigns need to become more focused on using the Internet strategically. 

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Good morning Daily Report followers! Let's start off with why some politicians have verified accounts on Twitter and why others don't. Does Twitter prefer one side of the aisle to the other? Next, we have good news for your organization's writers. SEO is out and "SMO" is in. Finally, we leave you today with the top 5 location-based services and yes there are more out there than just Foursquare.  

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Happy Monday everyone! We have a list of 22 online tools that will help your organization better manage it's social media activity. Browse through them and see which one will suite your organization's needs. Also, Twitter may not be the best advertising platform for your campaign right now, but in the future you may be able to target your ads based on the content of Tweets. Finally, do you consider your organization to be influential on Twitter? A new website can now rank the most influential people on Twitter and it's not just those who have $1 million followers.  

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