Roots Report

Good afternoon everyone! Well today is a brand new day in every sense of the word. Now that the elections are over, it's interesting to see the impact social media really had on the outcome of many races. Facebook is claiming users helped predict more than 70% of key races. Also, a pro business group took over YouTube's homepage on election day to push certain candidates. Finally, the GOTV efforts this year got a big push from social media. See how social networks helped encourage voters.  

Read more

Good morning everyone! We have good news for Foursquare users! The official "I Voted" badge will be available on Election Day when you check in at your polling place. Also, does anyone remember MySpace? Well they are trying to get back in the social network game. Finally, have you fallen victim to the social media slump? We can help. 

Read more

Good Monday morning to everyone! Election Day is just 8 days away and we wanted to offer some web resources to help you decide who your vote will go to. Also, we have a very interesting article about how politicians are targeting voters. Finally, does your brand loyalty give away your political preference. See which brands are favored by Republicans and Democrats.  

Read more

Twitter said it best, "Life doesn't always fit into 140 characters or less". The new Twitter.com will allow your "overflow" to be seen. Our Daily Reports often feature articles addressing the importance of using multimedia tools such as YouTube and live-stream videos for your campaign or organization. The new Twitter will allow for instantaneous viewing of your multimedia posts. Some of our RootsHQ clients have expressed their preference to update their Facebook Page versus their Twitter account because they believe more information is accessible on Facebook. This is no longer the case. 

Read more

Good afternoon everyone. I hope everyone is making it over this Hump Day. Today's articles will bring a few things to your attention that you may or may not have known existed. When it comes to the world of digital politics things are always being added or changed on a daily basis. We are here to help you stay informed. Enjoy!  

Read more

I hope everyone is having a great start to their week! The internet is a great opportunity for a campaign to communicate, but is your campaign really engaging? There are a few bad habits that some online politicos have developed. Don't let your campaign follow in their footsteps. For a campaign, any PR is not always good PR. It's important to know how to handle the good with the bad when it comes to PR for your campaign. Here is a fun fact, 10.5% of all advertising in the U.S. is on the Internet, yet in 2008 the Internet made up just 1.6% of overall campaign budgets.  

Read more

Happy Monday to everyone and welcome to August! Today's links cover the top politicians using social media, Twitter offering a new way of suggesting people to follow and a newspaper offering free blogs to politicians.  

Read more

Good afternoon to everyone. I wanted to share a few stories to get you over Hump Day and head into the weekend. Some of you may have seen this story when it aired last week on ABC News, but if not check out the video link below on how social media is changing politics as we know it. Also, if you are interested, you can now sign up for a White House email newsletter. And the campaign season is not over yet! I included a link to Google's campaign toolkit so you can double check and see what you are missing.  

Read more

Good afternoon! Wednesday means it's almost Friday. Here are a few topics to get you over Hump Day.  

Read more

Good afternoon. Hope everyone is having a great weekend, even with election day just 108 days away. Here's a few links you can put to use in the meantime... And since I just put my daughter down for her nap, each link will come with a moral of the story... 

Read more