Roots Report

TwitCal is the newest way to stay organized across your personal and social calendars. Campaigns can easily apply this new app for better communication when it comes to campaign event planning. TwitCal users can link to other staff members to better manage campaign events. By syncing the entire campaign staff, everyone is updated when a new event is posted to a calendar or to Twitter.  

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Good afternoon everyone! It's always good to stay up to speed on good social media practices and what's changing in the social media world. Here are a few links that can help. 

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Good Monday afternoon to everyone! It seems like every day something in the internet world is changing, and that's because it is. Popularity grows in social media platforms and the way we explore the web changes with each new mobile device. Prepare and adapt to the growing web changes of today or get left behind.  

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Good afternoon. Hope everyone is having a great weekend, even with election day just 108 days away. Here's a few links you can put to use in the meantime... And since I just put my daughter down for her nap, each link will come with a moral of the story... 

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Happy Friday everyone. Before your brain turns off for the weekend here are a few good weekend conversation starters. 

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It's all in the name. The domain name that is.  

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Campaigns should use social media to think outside the box when it comes to fundraising events. Creating social media profiles for a candidate running for office has become the norm in the political world. But once those profiles are created, it's important to use them to not only promote a platform, but to promote fundraising events.  

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One of the most under-appreciated yet valuable skills to have as a political professional is simply the ability to write.

Too often we'll see press releases or other content come across with little attention to the actual writing. And while the realities of political deadlines mean the perfect is hardly ever the enemy of the good, there are some easy ways to improve the content you create. And, in keeping with the theme of this blog, better content will directly impact your ability to a) communicate message, b) turnout voters, and c) raise money. 

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Should your local government embrace iPad politics? 

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The rumor mill is churning today with the story that Twitter may begin offering a "promoted twitter" premium service, whereby accounts could be promoted for an advertising type fee. If the metrics were right, this would be a tremendous boost to building audiences for campaigns. Imagine if every time someone on Twitter posted about a topic or person related to your campaign or cause, a box recommending your Twitter account would appear to that user? This sort of contextual advertising would be a benefit using Twitter effectively as a means of building direct communications with key audiences. 

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