Roots Report

Reaching consumers and contributors online has become an integral part of most industries, fundraising definitely included. Online giving as a percentage of funds raised is soaring, and the continued refinement of online tools has spurred growth in online fundraising. With more and more integration available to make contribution opportunities available to your visitors, there are still few things to remember that can benefit organizations of any size. 

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Good afternoon everyone! Most people would contest that there is a direct correlation between the amount of Facebook fans a candidate has to the amount of votes they receive, but Tuesday night's primaries may have proved just that. Also, we have discussed in a previous post the importance of securing your domain names to make sure they don't fall into the wrong hands. Unfortunately, some law makers aren't paying close enough attention. FInally, are you aware of the "My Government on Demand" channel?  

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Good afternoon to everyone! I hope those of you who now have access to the New Twitter are enjoying it as much as we are here at RootsHQ. Speaking of the New Twitter, we have Mashable's notes from the live reveal of Twitter.com. Also, we hear all of the time that it would be "so awesome" to embed video into emails. Today we will address the challenges of putting video into emails and how things might change in the future. FInally, a recent study shows that advertising on Facebook actually works and we have the article to prove it!  

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Twitter said it best, "Life doesn't always fit into 140 characters or less". The new Twitter.com will allow your "overflow" to be seen. Our Daily Reports often feature articles addressing the importance of using multimedia tools such as YouTube and live-stream videos for your campaign or organization. The new Twitter will allow for instantaneous viewing of your multimedia posts. Some of our RootsHQ clients have expressed their preference to update their Facebook Page versus their Twitter account because they believe more information is accessible on Facebook. This is no longer the case. 

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Welcome to Tuesday everyone! Well it's official, social media has made it's way into political ads. Literally. One politician makes sure you know he's using social media by saying it in his newest ad. Also, we talked about the impact that Google's Priority Inbox may have on your email marketing campaign, and some people are taking an additional step to help supporters understand it too. Finally, we leave you with an interview with former AdMob CEO Omar Hamoui, now Google VP-product management, discussing the integration of AdMob and Google.  

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Welcome back to the work week everyone. To start things off we will revisit location based services and the power of mobile. Also, we discussed in an earlier post how live streaming video can be very beneficial to your cause. YouTube just announce they will test a new live steaming platform.  

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Thank goodness it's Friday! Even though this was a short week for most, I'm sure a lot of you spent most your time playing catch up. Today we are taking things easy and giving you a few articles to laugh and learn from. Have a great weekend everyone!  

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Hey there everyone! We have another video for you today discussing Google Instant, but for mobile. Also, we have previously discussed those politicos in DC using social media, but a new survey shows when it comes to Twitter, the GOP is ahead of the game. Finally, with Google Instant could come more clicks for your Google Ads.  

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It's Hump Day so you are probably thinking about your weekend plans to get you through the remainder of the week, but take a second and check out today's articles. Google has announced it's latest software product. Check out the video to see what benefits it has for you. Also, the content of your campaign website helps voters understand the issues that matter most to you. Check out the differences in the issues of Republicans and Democrats based on what is listed on their websites. Finally, a Twitter battle occurred last week between the White House and a conservative author. See how the two went back and forth 140 characters at a time.  

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Welcome back to the work week. I hope everyone enjoyed their Labor Day weekend! Usually when we talk about video we are discussing recorded and edited video placed on YouTube. Today we are talking about live online video and it's rise in popularity. Also, we want to bring a search engine to your attention that will help you sift through Twitter and Facebook updates to find what you are looking for. Finally, Outlook users can now get real-time social network updates while checking their email.   

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