Roots Report

Welcome to October everyone! Let's start this Friday with a little laugh. How about getting public speaking tips from the one and only Ari Gold? Don't worry, it's safe for work and PG. Next, I have Twitter practices that you should avoid at all costs. I will leave you this Friday with an example of political mobile advertising. With all of our articles on mobile apps and mobile advertising, I felt an actual example would help get the point across. Enjoy your weekend everyone! 

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I hope everyone out there is having as beautiful of a day as we are here at RootsHQ! Let's begin by talking about the rumor of a Facebook and Skpe merger and what that could mean for you. Moving right along, you may or may not have dabbled in developing a mobile app for your organization or campaign, but find out which mobile device the majority of app developers are choosing. Finally, I will leave you with some sad yet optimistic online advertising news.  

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Welcome to Wednesday everyone! You have made it half way through the work week. Political fundraising outside of a campaign's district is nothing new. What is new and worth noting is how the internet has contributed to national fundraising. Also, we have an article that compares email marketing to a six-month-old baby. Check it out, and after you read the article you may just agree. Finally, local advertising is growing and we have the numbers to prove it.  

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Good afternoon everyone! Yesterday we discussed the future of advertising on Twitter and today we have some updated news. Twitter's COO announced information today on their newest advertising product, Promoted Accounts. Do you manage your organizations blog? If so, we have some common mistakes that bloggers make that you don't have to. Finally, when targeting your supporters with ads, it's important to understand what mindset your supporter should have to fully take in your message.  

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Happy Monday everyone! We have a list of 22 online tools that will help your organization better manage it's social media activity. Browse through them and see which one will suite your organization's needs. Also, Twitter may not be the best advertising platform for your campaign right now, but in the future you may be able to target your ads based on the content of Tweets. Finally, do you consider your organization to be influential on Twitter? A new website can now rank the most influential people on Twitter and it's not just those who have $1 million followers.  

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Hello everyone and welcome! Does your campaign Tweet with the hashtag #TCOT? Well if you are a Top Conservative On Twitter then you should be. This digital grassroots tactic is now being called "hashtag politics". We here at RootsHQ encourage online advertising but most importantly you need a way to measure your impact. Nielsen Co. is working on a new web-ad metric that could assist in your audience measurement. Speaking of tracking your impact on the web, Twitter announced that they are working on a free real-time analytics solution to track your tweets.  

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Good afternoon everyone! We are taking it easy on you this Hump Day. We have a video, a map and one article for you today. We have decreased your efforts but there is no shortage of knowledge here today. So sit back and check out today's Daily Report. We'll begin with the video since it is Hump Day and there is less work involved in watching versus reading. Hear from New York Times Technology Columnist David Pogue as he discusses where mobile is going. Next, we have an article that discusses the success of your TV spots in web video. And finally, we wanted to show you a map from Google that tracks the 2010 election ratings. This is all a part of Google's effort to "make it easier to track the daily changes in the political landscape". 

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Welcome back to Roots Report! It's obvious now that digital politics are among us, but are campaigns really grasping the concept of using the web to gain voters? Even with politicos Tweeting and creating Facebook Pages, one article shows that only 1% of political media dollars is spent on digital. And, a social network for non-profits is on the horizon. We have the video of Facebook co-founder Chris Hughes discussing his new project, Jumo. Finally, with the popularity of mobile apps growing it's important to know who is actually using them. 

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Happy Monday everyone and welcome back to the work week. Today we are discussing mobile advertising, texting in online donations and a possible Facebook phone. Have we peaked your interest yet? Read on the get all of the scoop. 

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Welcome to Friday! I want to share with you a clever Slide Share presentation I found a few months ago. It's a humorous take on social media ROI. Also, we have 5 great trends that your organization or issue advocacy groups should now about using social media for social good. And finally, you may notice that almost every website has a blog. Some websites use their blog to discuss issues, post articles, or to create discussion. We have three things your blog needs that you may not be doing.  

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