Roots Report

Good Monday afternoon to everyone. To get the week started off we want to pass on a few items of interest. First we have a video explaining the new in-page Google Analytics. This will make it much easier for you to understand your website and the activities of your visitors. Next, we have a free report from eMarketer on how to achieve ROI from social media. Finally, internet TV is relatively new but what opportunities will it bring in the future for advertising? 

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Happy Friday everyone!! I wanted to pass along a clever political ad just to put emphasis on the fact that it is not too late to get creative and get supporters! Also, we have some tips to get more "likes" in your Facebook page. And we will leave you this Friday with a survey explaining the success of TV ads vs. web ads. Enjoy and have a great weekend!! 

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Good afternoon everyone! Your campaign may not have the budget of California's Republican Gubernatorial Candidate Meg Whitman, but her online campaign strategies are to be admired. Also, regardless of what you may have heard, email use isn't going anywhere. It is still a great way to communicate with supporters. Finally, we want to know what social media tools do you find most useful to your campaign?  

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Alright everyone, we are halfway though the work week! We can do this! As always, we are here to make getting over the hump a little easier. Today, let's talk about Twitter followers vs. Facebook Fans and the value they have to you and your organization. Also, Twitter will soon expand their advertising platform to small businesses. While this doesn't benefit politicos yet, it will be beneficial to issue advocacy groups. Finally, after you understand the value of your social media following, take a look at the loyalty your Facebook Page fans have to your brand.  

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Happy Columbus Day everyone! Good news for those of you considering using mobile advertising. A new study says that majority of consumers see value in mobile advertising. Also, we discussed the changes with Facebook Groups the other day, but get all of the details from Mark Zuckerberg. Finally, find out why the first 10 seconds of your online video are the most important.  

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It's Friday everyone!!! We've been having some fun with our Friday Daily Reports, so I hope you are enjoying our humorous take on our industry as much as we are. Today will be no different. First we have a great lesson about using social media from the one, the only, Yoda. Moving on to more advice from a fictional character, we bring you a guide to social media from the Mad Man, Don Draper. (As a Mad Men fan, I especially enjoyed this one.) As always, we will leave you with Facebook Page do's and dont's from a non-fictional character. Enjoy! 

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Good morning everyone! If you are having trouble organizing all of your social media profiles you may be in need of a social media dashboard. We have 4 dashboard options to keep you socially organized. We have been talking about Skype a lot lately, but do you really understand the benefits that using Skype can have for your organization? Finally, Facebook has announced the most updated form of Facebook Groups. See how this new feature can help you form a grassroots campaign.  

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Good afternoon everyone! We are almost over the hump, but to help you the rest of the way we have a few articles of interest. Yesterday we discussed online reputation management and it's importance. Today we are reiterating that subject with a new poll that says 80% of businesses consider reputational risk a top concern. Next, you probably have a staff that helps write your press releases, emails and content, but they may not be the most skilled writers. We have a great reference guide to writing better press releases that you may want to pass around. Finally, NBC News' 'Meet the Press' is using Facebook to gather questions for senate debates.  

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Good afternoon everyone! Whether you have RootsHQ in charge of your online reputation management or you are a do-it-yourself campaign, we have the basics you need to know to manage it successfully. Also, we have good news for our issue advocacy and non-profit folks. New research shows millennials are more likely to respond to the marketing of a cause when it is educational, offers products that support the cause and more. Finally, get the latest on Google TV. Would you ever consider using it? 

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Welcome back to the work week everyone! First, we have the latest upgrade from Facebook and what it means for you. Next, we have some helpful hints for those who are just now getting started with Twitter. Finally, we leave you this Monday with a video about sprucing up your Facebook page with helpful applications.  

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