Roots Report

Earlier today at an event in NYC, Google announced their new mobile transaction platform, Google Wallet. And while the impact will likely be felt almost immediately in the retail industry, for political fundraising, what will be the impact of this latest innovation? Hopefully, not much. 

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Today we want to point you to an excellent piece by former senior White House advisor Karl Rove that appeared in the Wall Street Journal. Rove uses his WSJ column to make the case emphatically that campaigns need to become more focused on using the Internet strategically. 

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Facebook Pages got a new overhaul yet again, this time much less dramatic than the last. The new features available to page admins today will make the pages much more like Facebook profiles. We wasted no time getting RootsHQ's Facebook page updated to take advantage of the new photo preview feature: 

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Since political campaigns often come and go in a matter of months, we rarely have the time (or, quite frankly, the budget) to really focus on good SEO. But with over half of political activists using search engines to research candidates, issues, and breaking news, SEO can help position your campaign's website in their Google crosshairs.

When it comes to SEO, it really is about what we learned in kindergarten. Play fair. Don't cheat. Contribute to the discussion. Google will punish you if it finds you trying to game the system. So here's a few thoughts for putting together a simple but effective SEO strategy for campaign websites: 

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2011 could be the year that changes everything. So we want to help you kick it off right. Through the end of the year, we are giving away one month free when you pre-pay for the year on any RootsHQ hosting or maintenance package. 

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What was first called the "email killer", now we have an explanation of why Facebook's new messaging system will not kill email but integrate all forms of messaging including email. Watch the video below to get a full understanding.  

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Good afternoon everyone! TGIF! We have the social media tools that look to be the most useful in 2011. Next, see how Goodwill revamped their social media strategy to bring a profit. Finally, do you feel that you have issues to talk about? Do you feel a need to discuss these issues with the public? Well learn how to create your own internet talk show. 

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Good afternoon everyone! Well today is a brand new day in every sense of the word. Now that the elections are over, it's interesting to see the impact social media really had on the outcome of many races. Facebook is claiming users helped predict more than 70% of key races. Also, a pro business group took over YouTube's homepage on election day to push certain candidates. Finally, the GOTV efforts this year got a big push from social media. See how social networks helped encourage voters.  

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On behalf of the team here at RootsHQ, I want to say thank you to the candidates, consultants, activists and campaigns who let us be a part of their teams in 2010. Overall, 20 RootsHQ clients won last night. Every one of our Congressional challengers picked up their seat, and several statewides held seats or took them. This isn't to mention the various caucuses and advocacy organizations who brought us along to be a part of their efforts as well. 

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Well it's here! Election Day is upon us! So what websites will you be checking for the election results tonight? We have a few websites that will keep you up to date as the results start pouring in. For those of you working on the campaign trail, what will you be doing to pass the time until the polls close? That is, after you have made your calls and held your signs. To keep you from biting all of your nails off, we have a few of our favorite mobile games to take your mind off of the inevitable.Finally, make sure you VOTE!  

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